2009年12月4日星期五

encourage

Your business? logo plays such an important role, that it can, at a great level determine the success and/or failure of your brand. Logos are meant to communicate your top business values,replica corum watches, the reputation of your brand, and of course, the service or product you are offering to the public. For anything, your brand logo has to emulate your highest ideals as a business entity. You cannot afford to settle for anything less. Remember, your logo can make or break you.

Here are some guidelines to make sure you are not conceptualizing another loser logo:

Know exactly who you are.

You need to grasp the full concept of your brand, your corporate values, and how your product or service can ultimately affect people?s lives. Your brand logo must be an ideal reflection of what your business is. It has to communicate that message in an instant. Additionally, you have to connect with your target market by emphasizing the message on how you can benefit their lives.

Check competition and stand out among the rest.

How is your competitor?s logo doing? Does it have a positive impact on people? Learn from the loopholes committed by competitor brands in terms of their logo. If you are too many in your industry, find a way to offer a new, fresh perspective of looking at the kind of business you have.

Get an agency who can understand your needs.

If you do not have an in-house graphic designer along with your marketing team, it?s important that you carefully select the agency who will do the custom logo design for you. There has to be an open-communication type of relationship between you and the agency. It helps too if your values are aligned. Check for their previous works, as well.

Business logos, whether it?s a graphic logo design or custom logo design, has to be carefully conceptualized and structured to fit your company ? and your market. Make sure that you invest wisely in this brand-building activity. After all, your logo is all you?ve got attached to your business reputation. It has to encourage trust,replica dior watches, and good audience recall from people.

2009年11月29日星期日

organizing

The Internet advertising is an effective way of creating brand awareness today. Be it brand positioning or building brand equity, this practice is helpful in doing brisk promotions. For utilizing this efficient advertising medium, the online advertising network India becomes necessary. The premier Internet advertising organizations coordinate this cooperative set of connections. This network encompasses advertisers and publishers catering to variety of verticals.

On top of that,replica watches uk site, there are advertisement agencies, which provide advertising solutions to the clientele. The online advertising network India enables the advertisers to gain more ROAS (Return on Ad Spend). Now, publishers helps the advertisers get response by the ads displayed over their web space. In turn, the publishers get good ad revenue, which is paid by advertisers or agencies organizing the advertisement campaigns. In this way, the collaboration like banner network India is serving the marketers to create brand awareness.

Now, reaching to the advertiser?s target audience and displaying interactive display ads is possible with an online advertising network India. The agencies use various methods to reach the audience, which is relevant to the advertiser?s interest. Even the placement of ads is done in such a way that it attracts relevant audience. For this purpose, the agencies take into account the keyword analysis, which considers the relevance of keywords used by publisher websites. The agencies look forward to the web analytics, which tells the traffic driven towards the website.

Another important consideration is the theme of content, quality of content and its relevance with advertiser?s products and services. In case of displaying ads over portals, its credibility and popularity is considered. Now, there are banner ads, which consist of keywords embedded in Algorithms. These keywords enable the publisher website to come up on SERP.

In this way, the banner ads come across the target audience that look for information related to products and services. The online advertising network India is coming up as a tool for making promotions at a brisk pace. The return is high due to the relevance of audience viewing the ads. However, advertisement expenses remains appropriate because it the impressions that are paid, comprises of relevant audience. This ensures lesser ad spends but more ROAS.

templates

After the decision is made to use templates with your marketing, the first question most are going to ask is how long can they keep using the same template before they have to make more? The more time you get from each template the more time you save on what would?ve gone towards designing new templates. You also technically get a lot more for the money that went towards designing the first template, and save money by not having to design more.

Each type of advertising is going to be different when it comes to how many times you can use it. For brochure templates you can often get away with using the same one for a very long time if you spread out your print brochures enough. Because brochures are more complicated than a lot of other forms of marketing it?s harder to tell when a template is being used more than once.

For this to work you have to be sure that the first brochure templates you design are made in a generic enough design that it won?t be easily recognizable should you use it more than once. From there you can probably use it year after year,uk watches, so long as you limit how many brochures you make with it.

With postcards you don?t have as much room to work with because of the more basic designs they have. The same can be said for posters as well. Both have very few elements, and so if you just change around an image or text on a template people are going to be more likely to notice that the layout is the same.

This is made more important to consider with postcards because you?re likely to make a lot more postcards than you would brochures. For a postcard marketing push you?ll likely need to make a constant stream of postcards, forcing you to make use of those templates over and over again quickly. You might be able to use the same brochure for months, if not longer, once again allowing your brochure template to be stretched even further.

The nice thing though is that postcards are easier design, so you can make multiple templates for the same amount of time that it would take to make a single brochure one.

You want to be sure that your customers never start to notice that you?re repeating the same layout, and if they do start to realize anything, you know you?ve used your templates a few too many times. The further you spread out using them the more use you?ll naturally get.

Remember too that a template you used a few years ago can still be used again if enough time has passed. Once you get enough templates under your belt you might very well never have to design another one again.

2009年11月22日星期日

agencies

The advertising over the Internet is incomplete without banner advertisement. It is more of a staple over the web today. And why not, when it is the most effective and interactive sort of advertising tool available. The banner advertisements are the link between the product and the consumers of target market. They cannot be separated from each other because consumers need information and this need is fulfilled by advertising only.

The banner advertisement is designed by premier advertising agencies that are also involved in space selling. These agencies buy the space in bulk and then sell it for the service commission. The agencies are packed with a bunch of brand building services for the advertisers. The opportunities present over the web can only be utilized by the solutions from these entities.

The agencies use latest technology platforms for developing attractive ads that are efficient in enticing the potential consumers. The creative edge of a web banner advertisement is something that distinguishes it over other forms of advertising. The ad agency functions to make the implementation strong and beneficial for the advertisers. The agency experts sit with client to be briefed about the products and services.

The solutions, strategies and planning are devised on the facts obtained from the discussion. This enables the advertisers to get cutting edge solutions for fighting the competition in the market. In this way, the advertisers start getting response from the banner advertisement campaigns that run across network and other premium places of the web. The target audience of the advertisers is diversified according to their earnings or income, consumption stats, purchasing power or buying behavior etc.

These factotrs are identified differently for particular products and the strategy adopted to communicate the product is also different. The banner advertisement is becoming the feasible way for widespread promotions. The reach is wide and can also be targeted with use of technology. The responses generated by the interactive ad campaigns helps in more leads, more business and high return on investment.

2009年11月21日星期六

promotional

Quality of promotional gifts is the major criterion for their efficacy of impression. Both the functional as well as the non-functional benefit comes in the purview when we talk of quality. Quality of promotional items embraces a comprehensive range of branding aspects. It is symbolic of the success of the promotional gifts. Visual advertising can afford to avoid the point of quality but in tangible advertising quality surfaces to the fore. It is appearance of the promotional articles that reflects their quality and vice versa. The following factor of utility makes the second emphasises on quality. Thus, the two dimensions of look and usage combines to speak principally for the superlative quality of the promotional products.

www.ideasbynet.com, a forerunner in the sphere of online supply of promotional gifts has carved a niche for its quality-conscious range of promotional products. Their collection encompass paper products, desktop gifts, golf gifts, key rings & key chains, pens, mugs & coasters, mouse mats, torches, umbrellas, recycled products, stress toys, calendars & planners, clothing & caps, fridge magnets, games & puzzles, confectionery, computer accessories, travel & accessories, calculators, mobile phone holders, folders, bags, and clocks & watches. A multitude variety runs below each product lines. This is also a feature that counts to the quality of the promotional gifts. They allow the clients choose from vast options according to the suitability of the audience category, event and budget allocation.

The major quality determinants of promotional gifts are discussed below:-

Appearance:

Ideasbynet lays foremost stress on the appearance of the promotional products. This is what draws in the attention of the viewer. Sleek structure, trendy design and broad spectrum of impressive colours are thoroughly checked for. These things are instrumental at the back of the mind while going for a particular product. The overall orientation also lends an air of sophistication to the articles. Apart from the bodily specifications of the promotional products, the prime significance is on the display of brand identification components. The logo and its various attributes are printed, embossed and highlighted using hi-end offset, screen or laser technology. It is their visibility that confirms high brand exposure.

Utility:

The usage of the promotional gifts follows the concept of making the life of the users easy. The mechanism applied in the technical promotional products is of advanced technology. Utility also depends on the durability of the promotional gifts. The raw materials brought into application should be of premium quality to ensure longevity of the commodities. They are thoroughly tested under strict procedures for their robustness. If the products are durable then only they will make the brand presence felt for an extended period of time.
For more information on good quality promotional gifts, visit www.ideasbynet.com.

2009年11月15日星期日

advertising

Promotional products are used for different purposes by business organisations. When they are used overtly as advertising materials, the approach tends to mar the effort. Keeping a cause at the forefront with promotion as the undercurrent has a comparatively enhanced impact on the minds of the audience. Off late, organisations are using promotional products to raise funds. There are umpteen social and environmental causes to advocate. Enterprises take up one or the other issue to raise funds. They sell the promotional items or gift them for free as complementary pieces with the main product. This is an effective strategy to promote one?s own brand in a subtle yet emphasised way.
An innovative way to use promotional products is best realised by www.ideasbynet.com. As an eminent online store for promotional gifts, their collection of promotional items is attractively crafted. The display unit showcases promotional products ranging from pens, mugs & coasters, recycled products,rolex watches, clocks & watches, computer accessories, calculators, mobile phone holders, folders & bags, clothing & caps, desktop gifts, mouse mats, umbrellas, key rings & key chains, stress toys, calendars & planners, fridge magnets, confectionery, golf gifts, paper products, torches, travel & accessories, games & puzzles, and many more. A diverse variety under each line allows the clients to choose according to their requirement.
Making use of promotional products to raise funds is a veiled approach of advertising a particular brand. All the aforesaid promotional products fit the bill to be sold or presented as free gifts. Taking a closer look would show that the products can be distinguished as per industry type. A garment brand engaged in the endeavour to raise funds can distribute the clothing and caps variety of promotional products. A travel agency propagating any noble concern can use travel accessories as promotional articles. On one hand the brand name gets associated with a righteous reason, while brand awareness gets a mileage on the other.
It is basically charitable events and other moral responsibility programmes that act as the medium of raising funds. The causes that are generally taken into concern include AIDS awareness, global warming, slum rehabilitation, child nutrition and so on and so forth. The primary objective of promotional products is to create more brand visibility. They do it with the help of the brand identity imprints like logo and slogan embossed on them. These elements speak about the brand to the brand ignorant audience. A brand positioning follows owing to its USP and finally persuades the audience to buy the products or services offered. To know more about the promotional products, visit www.ideasbynet.com.
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2009年11月13日星期五

conference

Corporate customers are very important for companies. They are the ones which make bulk purchases and contribute immensely to a company?s profits. And therefore it is important to keep them happy and maintain long-term relationships with clients. Companies employ many strategies to impress their corporate clientele including reduced prices, free gifts or personalised services. Promotional products are also a great way to impress your valuable customer. As the needs and use of a corporate customer is different therefore promotional products should also be different for them.

Our shop, Ideasbynet, specialises in providing gifting solutions to corporate customers. The top four corporate gifts that can be given to corporate customers are:-

* Pluto metal ball pens- write your brands name in the customer?s mind with Pluto metal ball pens. These high quality ranges of twist action metal pens are ideal to go with style of your corporate customers. The promotional pens manufactured in metallic barrels with high sheen gloss finished silver trim fitments. The pens are available in colours of blue, red and silver.
* Sparta Earthenware Mugs- One of the low cost but effective corporate gifts. The Sparta earthenware mugs exude style as well as class and make for impressive promotional gifts. Deigned to perfect standard the Sparta mugs are sure to impress your clients.
* Sakura Lacquered metal keyrings- Impress your esteemed clientele with these stylish set of metal keyrings. The Sakura metal key rings are manufactured in bright nickel with a hard-wearing epoxy resin dome over a stainless steel insert. The keyrings are available in classy colours of blue, black or red. Each keyring is supplied in a presentation box.
* Slazenger active conference bags- these conference bags are from the house of Slazenger which speaks for its style and high quality. These promotional conference bags are a perfect blend of form and utility. Manufactured in 600D polyester with special compartments like ipod pocket, zip and Velcro pocket under flap the bags are designed keeping in mind the needs of professionals and executives. The bags feature a unique adjustable shoulder strap and are perfect for corporate gifting.


If you think that the above mentioned promotional products are expensive then think again! At Ideasbynet, you can get these promotional gifts at discount rates. We will also help you customise these promotional items as per you requirements. We also offer price match guarantee which will help you buy our promotional products with assurance. To book orders or to view online samples of promotional items available with us, visit us at www.ideasbynet.com.

2009年11月10日星期二

opportunity

In order to reach to the prospective customers, the promotional products have to be delivered at the appropriate place at the appropriate time. A shopping mall is a place where scores of customers gather regularly for their regular quota of shopping. Such a shopping centre that bustles with activities can be chosen as the ideal place to identify and reward the target customers.

Any company that deals with a consumer product can appoint a group of volunteers for its brand promotion activities, especially in places such as shopping centres. The volunteers can interact with the customers who have gathered at the shopping centre in different ways. There can be on-the-spot lucky draw, contests, promotional announcements, special discounts or premium offers to attract the consumers towards the brand. As the show progresses, more and more customers will be attracted towards it and it will automatically create the publicity for the brand. There are a number of promotional products that can be given out as prizes to the customers at such places. They include promotional watches, cameras, bags or rucksacks. At www.ideasbynet.com, all of these articles are displayed under one roof.

The brand promotion activity at a shopping centre can be done in a professional manner by dressing up your volunteers in a uniform manner. The volunteers who are gathered at the venue will be given a set of T-shirts, jackets or caps which will be selected as the uniforms for them. By dressing up uniformly, the volunteers will display the team spirit and at the same time, the brand will gain more visibility. You can choose appropriate locations to appoint your volunteers. Many shopping malls provide open space for organising promotional programmes. You can utilise this space and attract each customer who visits the shopping mall towards the extravaganza put forth by your brand. You may display the promotional articles at one corner of the stage so that people will be motivated to participate and procure the gifts that are very closer to them.
Apart from offering the bigger promotional gifts for the winners of the contests, you can offer a number of smaller gift articles to every customer who passes by. These gifts can be promotional keyrings, pens, stress toys or any other promotional product. These are cheaper and better gift items that can carry the brand name on them effectively. The keyrings and the stress toys are available in a large number of shapes. You may choose the shape according to your brand requirements. By choosing the eccentric shape and design for the promotional articles, you can grab the attention of the public easily. All of these promotional gift items offer endless opportunity for advertising your brand, if they are printed with the brand name. To see more details about the promotional products and the brand imprint service, please visit our website www.ideasbynet.com.

2009年11月9日星期一

relations

Lots of marketers and ad agencies offer keyword research services. Keyword research and analysis are not as simple as using the free tools at AdWords and Overture. Advertisers must see beyond these tools and grasp the real time competition they are in.

Of course, design and interface are important, customer support and relations are equally important, but they're all focused on what happens once a potential client gets to your site. And there enters the need for SEO.

And when you seek SEO to knock on your site, there comes with it, the inseparable "keyword research."

Keep in mind that keyword marketing research would determine the success or failure of a site, no matter how user-friendly or well-designed the pages in it. While doing optimization, it is always recommended to do a competitive analysis to discover the top keywords used by online searchers to find services and products and what search terms are utilized by your competitors who are doing pretty well in marketing themselves.

To get straight to the point, keyword research is the giant step for any search engine "findability" effort whether it is off page or on page optimization. A well-optimized domain relies on good organic keyword density and using the right keyword tool for its PPC bidding strategy.

But the real fun begins in the use of KeywordSpy. I discovered this web-based tool a month ago, and it researches on competition as probably I'd never expect from any keyword software. When it comes to SEO, the keyword competition becomes a complex measure of your competitors' strength that consists of their paid keywords, organic keywords an ad copy plus the corresponding analytics to measure keyword profitability. KeywordSpy quickly returns all this data in a well-designed interface, allowing you to even download the keywords and statistics to an excel or text file and sort those golden "money terms."

Not only this tool provide data on keyword search volume and price, unlike other tools, the level of accuracy of KeywordSpy in data presentation is way high.

So next time you allow SEO specialists to enter on your site's door, be sure that they tagged along the greatest competitor spy in town - KeywordSpy.

subscribe.

Hey, check out my youtube account. I would love to get some feedback on some of my videos. Basically, the videos on my youtube account are my attempt at humor, some people find them funny,swiss watches, some people don't. It's all a matter of taste. I have had this account for about a year and I am trying to bring more attention to it, as it hasn't gotten too much attention so far. If you like any of my videos, don't hesitate to subscribe. If You have any questions concerning my videos and you do not wish to leave them in the comments,uk watches, feel free to email me at stickcomics@inbox.com although I will respond faster on youtube than on my email. Thanks.

My account URL is http://www.youtube.com/user/stickcomics

-Henry
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2009年11月7日星期六

experience

Paintings are often accredited to be great pieces of art, but it is not necessary to use colors to add to the glamour of a painting. It is also possible to make a wonderful piece of art, using nothing more than the pencil and a paper. Pencil drawing has always remained the basics of all types of painting that is done by artists across the world. By visiting the nearest art museum in your place, you will find that a large number of paintings are nothing but simple pencil drawings, but have an overwhelming effect on the viewers.

Pencil Drawing: An economical hobby, part time as well as full time job

Pencil drawing is the most economical hobby that you can have if you are interested in drawing. You don't have to invest in any set of brushes or colors to follow your hobby. You just need to invest in some drawing paper, and a good quality pencil, which you think would be useful in pencil drawing.

You don't need to be an expert just learn how to hold a pencil.

There are many people who think that they cannot draw well or more precisely or would never be able to learn. However, people can always try their hand at pencil drawing. You do not have to be an expert to follow this basic art form of drawing. All you need to know is how to hold a pencil,wrist watches, and how to vary your pressure on it, to make different marks on the paper.

Practice a lot

With a little dedication and lots of practice, a novice at pencil drawing, would have a chance to become an expert in it. All you need to have is a keen power of observation, and the ability to successfully convert your ideas and observation onto paper. I have found that many people after few months of practice were churning out beauties, when it comes to pencil drawing.

Work hard

There are a lot of people, whom I have found to come up with great pieces of work, though they were no experts at pencil drawing. You should clearly understand one thing in your mind when you put your hand to a pencil drawing. No great artists could come up with great pieces of art just like that. They had to work really hard towards it; this is why it is suggested that in case you do not know how to handle pencil drawing, just try to work hard, soon you will be drawing like an expert. There is no short success to success, and by devoting a little more of your spare time, towards pencil drawing, you will be able to ensure that you are in no way inferior to others.

I have tried my hands at several types of painting methods in my experience as an artist, and have found that pencil drawing, is the best way to get started with drawing. As you develop,swiss watches, you will be able to graduate to other painting styles, to ensure that you learn more than the basic steps involved.
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2009年11月6日星期五

century.

If you think the economic chaos currently at play on the world financial markets has run its course,rolex watches, may I suggest a rapid trip to the nearest Starbucks for a cappuccino IV.

Because one has to wonder why it is that agencies and advertisers alike continue their marketing march to Hell.

It was Rance Crain, Advertising Age?s editor-in-chief, who remarked in a past issue, ?But what?s really broken in today?s system is the amount of very bad advertising that gets approved by top management. Are CEOs so absorbed by trying to make their next deal that they tolerate the inept and stupid ads guaranteed to alienate their best customers??

These sentiments were echoed in the same issue by none other than the Godfather of Positioning, Al Ries, whose article on branding is brilliant in its simplicity.

?Most advertising is mush,designer watches, especially TV advertising. Thirty expensive seconds wasted trying to proposition the viewer without providing enough of the brand?s credentials for the consumer to take the offer seriously.?

I ponder this nightly while perusing the ads in the Wall Street Journal over dinner like a parent searching in vain for a lost child.

How can advertisers spend a quarter of a trillion dollars a year (that?s trillion with a ?T?) with the ostensible purpose of selling their products and services using ads that do anything but?

Yes, the agencies create the ads, but presumably the CEO or someone in the client?s senior management signed-off on them. I realize I speak heresy of the most inexcusable kind but here?s a news flash ? ads are suppose to sell something.

Branding, the mantra of the last decade or so is fine, so long as it is not done to the exclusion of getting your message across and motivating the prospect to go to your store, pick up a phone, or click a mouse.

A review of ads running in national magazines and print media these days calls to mind the powerful scene portrayed by Burt Lancaster in the great Stanley Kramer film, Judgment at Nuremberg.

Lancaster, playing one of several judges who sat on the bench during the Third Reich, on trial for crimes against humanity, sits in stoic silence throughout the trail as Maxamillian Schell, whose academy award winning performance as the group?s defense counsel, tries to convince the Tribunal (chaired by Spenser Tracy) that the judges were not aware of what the Nazi?s were really doing.

During a highly inflammatory cross-examination of Judy Garland?s character (who had fraternized with an old Jewish man) by Schell, Lancaster has finally had enough and stands, his face a visage of fury.

In what may be his most prized performance outside of Elmer Gantry, Lancaster, his voice rising with intensity and volume with each word, tells Schell and the rest of the court that he and the others were aware, and asks in rhetorical outrage:

?Were we DEAF, DUMB, BLIND??

It is a moving performance.

Lancaster I am not, but the question applies, are they DEAF, DUMB, BLIND?

I am thumbing through Forbes scanning the ads in search of one that attracts interest instantly. There is a picture of a red brick wall that takes up most of the full page, four color ad. It?s a home builder or construction company, I think. But this is a wild guess.

I look more closely because I am writing this article. At the top of the wall is the word Elevate. Perhaps it?s some kind of self improvement program.

I look at the copy that would best be read with the Hubble telescope. But I read it (which I would never have done under ordinary circumstances). It?s an ad for Conoco Philips, the oil giant, explaining ?where others see an obstacle, we see a chance to elevate.?

Huh?

Did they have some recent failures, I wonder, and now feel compelled to tell people that they can overcome them?

In short, what in the name of John David Rockefeller has this got to do with selling oil and gas?

I have subsequently seen this ad in other business publications. It is someone?s bright idea for an advertising campaign.

Unbelievable.

Who signed off on this?this?metaphorical brick wall, this Tony Robbinsesque PR ad?

I?m sorry, but what a waste.

I don?t care how sexy the girl, how elegant the design, how sophisticated the message, if it doesn?t generate a desire for the product that leads to increased sales and income; it hasn?t done its job.

I close with what is a self-serving note that nevertheless happens to be true. Your ads should forward a message and a position that have come from the mind of your public ? not the boardroom.

That way they resonate and generate sales and income.

This is the kid of research we have been conducting for nearly a quarter of a century. If you want your ads to communicate and generate response, call us.
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2009年11月5日星期四

Initially

When we talk about the stability of banner advertising, then we should concentrate at the new changes that are taking place in the banner advertising fields. Just sitting with the old and rotten banner ads would not bring you leads. It is true for all online companies. Ineffective banner ads will only destroy the existence of your company from the online market. So, if you want to rise above all the online companies, then your online company should be armed with unbeatable banner ads. Try to make these ads customer effective, then only you will be stable in the banner advertising market.

There are many banner ads in the market,rolex watches, but you should try to innovate new ads. These banner ads should be able to catch the attention of many people. These ads should be able to convince the readers of your ads. If these banner ads are potential enough to grab customers, then you will be able to do your businesses successfully. There are people who even try to copy the banner ads of other companies. It is a blunder that these people are doing. An innovative banner ad contains all the packages that can draw people towards the products and services of your online companies.

As there are infinite number of banner advertising agencies, often people get puzzled which is the right one to be followed. Do not get into any complexity? Be thoughtful and decide in a cool manner. Initially, make a plan on how to get into contact with the ideal banner advertising agency. Verification of this agency's prior work is very crucial. Get the feedbacks from the other online companies which took services from this particular advertising agency and then, finally proceed further.

Another aspect of banner advertising is the cost factor. High price for quality banner ads gets the nerves of all people. It is not at all true that only high price can buy the best banner ads. If you do proper research on the banner advertising markets,designer watches, then you will find that banner ads whichever has been greatly successful came into effect only at a lower price. No doubt, there is a huge competition in the advertising market but the cost factor is not a serious issue. There's something for all online companies for their respective banner advertising needs
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2009年10月14日星期三

National

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